Deloitte turned up as the most mentioned company among the big four consulting firms on basis of social media conversations of Twitter Influencers and Redditors in 2021, according to GlobalData.
GlobalData’s Social Media
Analytics (SMA) Platform, which identifies and tracks the emerging trends, pain
areas, new fields of innovation among discussions of Twitter influencers and
Redditors, reveals that PriceWaterhouseCoopers (PwC) and KPMG International
Cooperative (KPMG) occupied the next two positions.
Smitarani Tripathy, Influencer
Analyst at GlobalData, comments: “The COVID-19 pandemic has led to a
monumental shift from traditional office work to work-from-home since 2020.
However, top employers, including the big four consulting firms, are more
convinced about the productivity gains achieved while employees seek the
autonomy and flexibility.”
The Influencers’ discussions
on Deloitte in 2021* were mostly related to the reports published by Deloitte
on ‘Global health care outlook’, ‘Growing sales of electric vehicles’, and
‘Cost of natural disaster due to climate change in Australia’.
Tripathy explains: “The
conversations on Deloitte were largely contributed by tech experts tracked by
GlobalData’s SMA platform, followed by the CEOs. The key focus of discussions
among the tech experts was Deloitte’s report on AI application in healthcare.
Tech experts opined that AI and other digital technologies are now in focus to
resolve complex clinical and non-clinical problems as the pandemic has
enlightened doors for implementation of new technologies.”
Conversations around Deloitte
also surged when the company joined in the list of 40 US companies to create a
global task force to help fight the spread of COVID-19 in India.
PwC emerged as the second most
discussed consulting company. Social media contributors discussed largely on
the company’s announcement to allow all its US client services employees to
work virtually and remotely. Influencers on Twitter explained the company’s
step to adopt permanent remote work to accelerate the future of work, as
preference is changing due to the COVID-19 pandemic.
Another key topic to drive
conversations around PwC was related to the findings on its report that people
in Russia have been increasingly reporting their income from digital assets,
mainly cryptocurrency holdings.
Discussions around KPMG were
spiked up the most in 2021*, when the KPMG UK named new chairman after ‘Stop
moaning’ controversy. Other topics to drive conversations around KPMG were the
company’s report on ‘Impact of AI on the technology industry’, and Global Tech
KPMG also released Australian
fintech landscape 2021, which made spike in social media conversations. The
reports revealed the count of active fintech companies increased from 701 in
2020 to 718 in 2021, majorly driven by merger and acquisition.
Twitter Influencers were
mostly active on conversations around Ernst & Young Global Limited (EY) in
2021*. Discussions were majorly led by the company’s announcement on promotion
of 20,000 employees including managers, senior managers, directors and
executive directors across the globe.
EY also revealed to provide Master’s in Business
Analytics free for all EY People in association with Hult International
Business School, which added volume in contributors’ conversations on
GlobalData’s SMA platform