Zayo Group Holdings has announced its annual Distributed Denial of Service (DDoS) insights report, analysing DDoS attack activity and impact across industries in the first half of 2023.
The global landscape of increasing digitisation, political unrest and the emergence of widespread adoption of work from home, have all contributed to an increase in DDoS attacks, which jumped 200% in H1 2023 compared to the full year 2022.
Key findings in brief:
Why it matters:
DDoS attacks are the most common cyber attack against an organisation’s online presence. These are deliberate attacks in which a target’s internet circuit is flooded with fake or illegitimate traffic to prevent true user traffic from passing. Even small attacks can cause hours of downtime, resulting in immense costs for businesses, including lost money, time, customers and reputation.
No matter the attack frequency, duration, or size, unprotected organisations experienced an average cost of $200,000 per DDoS attack, according to HubSpot. Even small businesses are hit hard, with average costs of $120,000 to recover.
“When your business will get hit by a DDoS attack is a game of probability,” says Anna Claiborne, SVP of Packet and Product Software Engineering at Zayo. “With a huge rise in attacks in 2023 and more attacks over 100Gbps, the odds are not in your favour. While there are a myriad of statistics on the cost of remediating a DDoS attack, the long-tail loss of customer confidence after an attack is difficult to quantify and even more difficult to fix. Running any business on the internet without DDoS protection is a risk, and you have to ask yourself if it’s one worth taking.”
Click here for more latest news.
Head office & Accounts:
Suite 14, 6-8 Revenge Road, Lordswood
Kent ME5 8UD
T: +44 (0)1634 673163
F: +44 (0)1634 673173
© 2025 All Things Media Ltd.