61% of organisations in the South East and London say their location is advantageous to their digital transformation ambitions compared to just 41% in the rest of England, according to the latest research from Pulsant, the UK’s hybrid cloud specialists. However, businesses in the North of England are accelerating transformation faster than those elsewhere.
in the North and South of England share similar views on the importance of
transformation, with 75% in the North saying transformation is ‘very important’
compared to 71% in the South. However, Covid-19 has had more of an impact on
transformation in the North with 82% of businesses in the region saying the
pandemic has accelerated digitalisation compared to 71% in the South.
While the research highlights location as an advantage in the South, it also reveals some in the region are still lacking crucial elements for successful digital transformation such as a clear strategy and digital leadership. The majority (84%) have a clear vision for digital transformation yet only 39% have an established digital transformation plan with executive sponsorship and are following it. A quarter (25%) do not have an assigned leader to drive digital transformation.
North, lack of specialist skills is cited as the biggest barrier to digital
transformation with 40% in the region saying this is the case. The majority in
the North (69%) say location is a barrier to accessing talent compared to 51%
in the South. Just under half (49%) in the North say they require niche skill
sets that are not currently available, compared to just 35% in the South.
Simon Michie says: “There is a clear regional divide emerging across the
country as organisations strive for digital agility. The South East has better
access to infrastructure, leadership and skills to drive change. Yet
organisations cannot afford to be complacent about retaining talent as the rise
of remote working could see skilled individuals finding opportunities
it’s clear the North has the biggest appetite for digital transformation which
has been spurred on by the pandemic, but businesses in the region are
struggling to keep up with the rest of the country. Various barriers are
putting transformation efforts at risk and businesses in the region will need
to focus on identifying where external skills, support and expertise are
required to help them future-proof and reach their digital potential.”