As of the 31st March 2021, the company and brand name has changed to TREND Networks, heralding the start of a new chapter for the business, which was acquired by the incumbent management team and CBPE Capital more than two years ago. ‘Depend On Us’ confirms the company’s new vision, mission, and goals separate to the IDEAL name.
“We recognise that our customers need to be
confident that our test equipment provides fast, accurate results in all
circumstances – even the most difficult ones,” says Paul Walsh, CEO for TREND
Networks. “That’s why we have a deeply engrained ‘Depend On Us’ philosophy
giving customers the reassurance that we will always provide the performance
and support they need.”
The ‘Depend On Us’ philosophy means that with
TREND Networks, customers can always rely on Dependable Equipment, Dependable Data,
and Dependable Support. For this reason, the dedicated team providing service
and support remains unchanged following the rebrand and the company continues
to provide a ‘Rapid Resolution’ service. This means that if the team cannot
answer a Technical Support call immediately, it aims to return it within two
business hours (terms and conditions apply).
The full range of reliable and robust test
equipment, such as LanTEK cable certifiers, is also unchanged following the
rebrand and is protected by a ‘Lifetime Support Promise’. This means that TREND
Networks will continue to calibrate and repair equipment for as long as it is
in use. Should replacement parts for an older product become unavailable, users
are offered a discount up to 30% off the latest tester as an alternative (terms
and conditions apply).
“Our key commitment throughout this change is
to ensure installers can depend on us to simplify, demystify and educate in
order to help them become ever-more productive,” says Paul. “But
understandably, a lot of people have also asked us ‘What’s next?’ for TREND
“We are continuing to work on bringing a
number of innovative and reliable new products and solutions to market and our
initial focus is on transforming and modernising the way installers and
technicians work, thanks to our cloud-based platform,” he continues.
TREND AnyWARE Cloud, formerly IDEAL AnyWARE
Cloud, was launched last year to support the company’s LanTEK IV cable
certifier and SignalTEK 10G Ethernet tester and makes managing, editing, and
sharing reports easier than ever. As part of TREND Network’s ‘Depend On Our
Data’ promise, the AnyWARE Cloud ecosystem provides a unique capability for
cable certification, active network troubleshooting and bandwidth testing, keeping
installers’ requirements covered as their business grows or technologies change.
Two million tests have been uploaded from LanTEK IV and the SignalTEK 10G to
The user-friendly system helps boost
productivity, enabling Project Managers to pre-configure all project
information, eliminating potentially costly mistakes. It also facilitates
enhanced collaboration through unique ‘Remote Troubleshooter’ technology, which
enables instant remote access to the tester anywhere in the world to resolve
problems fast, maximising workforce productivity.
“TREND AnyWARE Cloud is uniquely designed to
keep you covered even as technology changes and your business grows,” says
Paul. “The next wave of development for the TREND AnyWARE Cloud will bring a
range of these benefits to users of other TREND Networks testers, helping to
increase efficiency and profitability.”
The name TREND
Networks is inspired by ‘Trend Communications’, a business which was previously
part of IDEAL Networks, and had a reputation for innovating industry-first
solutions for the test and measurement industry.
echoes TREND Networks’ dedication to innovation in the future, alongside
helping customers to get the fast, accurate data they need, even in tough
circumstances,” says Paul.