Delphix, a company that prides itself on accelerating innovation through DataOps, has announced its work with British television broadcaster, Channel 4, across its broadcast management and advertising scheduling platforms, to support innovation in data delivery and operations.
As a major public service broadcaster, Channel 4 delivers a high volume of programming and commercial content to millions of viewers every day. But did you know that behind the scenes, its operation is powered by a broadcast management system, and an advertising sales system? Both of which experience regular and complex updates to maintain market advantage; meaning the timely and accurate distribution of data to its development and test environments is critical and underpins the successful operation of the business.
broadcaster has said that it already used Agile and DevOps models to accelerate
delivery of business change, but a lack of automation tools in optimising data
management caused delays to environment deployment and drove significant costs
in storage and tooling. The time taken to refresh the circa 18TB of data in
test environments was inhibiting system and business agility, and ultimately
preventing teams from realising its goal of regular change and deployment.
4 said it also relies heavily on a suite of data warehouses to provide accurate
and up-to-date insights into business performance and future opportunities. The
ability to rapidly refresh this information and manage volume sizes is key to
their ongoing success, and helps target spend on screen instead of on
tackle these, Channel 4 has begun working with Delphix as part of a DataOps
approach to optimise and automate its application development process. Through
the use of the Delphix Dynamic Data Platform, changes and modifications to
key systems are said to be more efficiently managed and the availability of
reporting data is said to have improved.
says its platform has allowed the broadcaster to accelerate data delivery for
development, testing and reporting, enabling faster innovation and improving
operational efficiency. Using Delphix Data Pods, Channel 4 has developed a way
to connect database administrators to developers to ensure fresh and secure
delivery of data. What used to take days now takes just minutes, enabling
Channel 4 to release applications quickly and with confidence.
“The success of our business depends on the immediate availability of high-quality data. Delphix has driven faster innovation and improved our delivery of key business systems and timely business insights,” James Curran, programme manager, Channel 4.
on this business partnership, Iain chidgey, general manager EMEA, Delphix says,
“This is yet another great example of how DataOps is helping companies do more
with their data. Channel 4 has applied Delphix to its most complex applications
and is reaping benefits in agility, governance and cost.”