private life or professional life, there are scarcely any activities or
services that don’t depend on a data centre somewhere down the line. Any
malfunction in a data centre can, of course, have major repercussions, and the
seriousness of this risk has led to the development of a highly specialised
industry concerned with their planning, implementation, smooth operation and
The future outlook for data centres
continues to be one of growth. Analysts at 451 Research expect worldwide
growth, in terms of space, of 2.8% per annum, until 2020. As a
result, providers of colocation centres are experiencing annual growth of just
under 10% in area over the same period, while hyperscale cloud data centres are
expected to grow 20.3% per year.
Data is now common currency
The IoT, industry 4.0 and big data
have also gained greater traction as data increasingly becomes the focus of
value chains, as well as a requirement by many company departments for daily
operations. Employees are routinely using data analysis, for example, to
optimise processes or as an important tool in new product development or for
increasing customer satisfaction.
Indeed, assessing and understanding
customers’ individual needs and preferences are the key to delivering the brand
experience through highly personalised after-sales service and support.
Companies need up-to-date information
in order to deliver customer engagement strategies that achieve competitive
differentiation. Data can help create a brand-specific identity even in markets
where there are comparable products and services.
By 2020, worldwide data centre
electricity demand is expected to reach approximately 375 billion kWh per year.
Companies can start testing the
energy efficiency of their data centres right now, and it’s clear that using
modern cooling systems can permanently reduce energy costs, thereby improving efficiency.
For example, it might make sense for
operators to switch from a room cooling system to a direct expansion (DX)-based
rack cooling system within small IT environments. Split climate control
units with a coolant are mounted directly on, in or beside the rack.
Manufacturers such as Rittal supply
cooling units with inverter-controlled compressors that respond quickly and
directly to load changes on the servers inside the rack.
Furthermore, data centre operators
should always use fans powered by speed-controlled EC (electrically commutated)
motors because they use less energy.
Overall, energy costs can be
minimised through targeted modernisation despite the expansion of a company’s
IT environment, all of which will actively promote digital transformation.