NorthC appoints new Managing Director for DACH region

Author: Simon Rowley

NorthC Group, based in the Netherlands, has appointed Donald Badoux as the company’s new Managing Director for the DACH region. Donald assumed the new role on 1 January 2025 and will head up the regional data centre operator’s business operations in Germany and Switzerland.

Germany and Switzerland are key markets in Europe given the importance of data centres and fibre-optic networks as the basis for digital and critical infrastructures. Donald has held senior management positions at companies in the German data centre market for several years and will help shape NorthC’s growth and expansion.

In December 2024, NorthC announced its plan to continue expanding with two new data centre locations in Frankfurt and Berlin, Germany. Donald will serve as the Managing Director for the DACH region, playing a crucial role in the company’s strategy. Both the German and Swiss markets have significant growth opportunities, as the economy increasingly requires commercial data centres to support key technology developments such as digitalisation, AI, data security, and low latency. The demand for outsourcing, connectivity services, and hybrid cloud solutions is steadily rising among companies across various industries.

Donald Badoux, Managing Director DACH at NorthC, comments, “I’ve been really impressed from the very start by how everyone at NorthC embraces the company’s values and the fantastic sense of teamwork that reflects our people-centered culture. It’s great to see how this shows in our interactions with our customers as well.”

Referring to the economy, Donald adds, “The important overarching task of making a contribution to the development of digital infrastructure with distributed regional data centres and a committed team at my side motivates me to be back at the helm of a data centre operator and to expand NorthC’s good and solid market position in the DACH region.”

A key part of the company’s mission is to advocate for and implement sustainability in every country in which NorthC operates and builds new data centres. Investments in green energy solutions such as hydrogen-powered emergency systems in the Netherlands, the use of propane as a refrigerant in data centres in Germany and the reuse of waste heat are part of the strategy.

NorthC wants to take a leadership role in the Benelux and DACH region in terms of sustainable data centre operations. With its innovative solution for the use of hydrogen, NorthC is a pioneer. Last year in Germany, NorthC received the ‘Data centre Award’ in the category of green data centre operations in platinum, from Vogel IT Verlag.

“Sustainability is in NorthC’s DNA”, states Alexandra Schless, NorthC Group’s CEO. “Donald Badoux is ideally qualified to take on this leadership role and to help constructively shape this strategically relevant area. NorthC will benefit from his experience and expertise in renewable energies and their distribution which he gained in his previous management position at an energy supplier in Hesse. With a network of more than 20 regional data centres and the international expertise of our management team, we are well positioned in Europe to provide our customers with personal support and the opportunity to participate in the NorthC Digital Ecosystem.”

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