Industry experts react to World Backup Day
Today, 31 March, marks this year's World Backup Day, and industry experts say that it once again offers a timely reminder of how vulnerable enterprise data can be.
Fred Lherault, Field CTO at Pure Storage, says that businesses cannot afford to think about backup just one day, every year, and predicts that 2025 could be a record-setting year for ransomware attacks.
Commenting on the day, Fred says, “31 March marks World Backup Day, serving as an important reminder for businesses to reassess their data protection strategies in the wake of an ever-evolving, and ever-growing threat landscape. However, cyber attackers aren’t in need of a reminder, and are probing for vulnerabilities 24/7 in order to invade systems. Given the valuable and sensitive nature of data, whether it resides in the public sector, healthcare, financial services or any other industry, businesses can’t afford to think about backup just one day per year.
“Malware is a leading cause of data loss, and ransomware, which locks down data with encryption rendering it useless, is among the most common forms of malware. In 2024, there were 5,414 reported global ransomware attacks, an 11% increase from 2023. Due to the sensitive nature of these kinds of breaches, it’s safe to assume that the real number is much higher. It’s therefore fair to suggest that 2025 could be a record setting year for ransomware attacks. In light of these alarming figures, there is no place for a ‘it won’t happen to me’ mindset. Businesses need to be proactive, not reactive in their plans - not only for their own peace of mind, but also in the wake of new cyber resiliency regulations laid down by international governments.
“Unfortunately, while backup systems have provided an insurance policy against an attack in the past, hackers are now trying to breach these too. Once an attacker is inside an organisation’s systems, they will attempt to find credentials to immobilise backups. This will make it more difficult, time consuming and potentially expensive to restore.”
Meanwhile, Dr. Thomas King, the CTO of global internet exchange operator, DE-CIX, offers his own remarks about the occasion.
Thomas explains, “World Backup Day has traditionally carried a very simple yet powerful message for businesses: backup your data. A large part of this is 'data redundancy' – the idea that storing multiple copies of data in separate locations will offer greater resilience in the event of an outage or network security breach. Yet, as workloads have moved into the cloud, and AI and SaaS applications have become dominant vehicles for productivity, the concept of 'redundancy' has started to expand. Businesses not only need contingency plans for their data, but contingency plans for their connectivity. Relying on a single-lane, vendor-locked connectivity pathway is a bit like only backing your data up in one place – once that solution fails, it’s game over.
“In 2025, roughly 85% of software used by the average business is SaaS-based, with a typical organisation using 112 apps in their day-to-day operations. These cloud-based applications are wholly dependent on connectivity to function, and even minor slow-downs caused by congestion or packet loss on the network can kill productivity. This is even more true of AI-driven workloads, where businesses depend on low-latency, high-performance connectivity to generate real-time or near real-time calculations.
“Over the years, we have been programmed to believe that faster connectivity equals better connectivity, but the reality is far more nuanced. IT decision-makers frequently chase faster connections to improve their SaaS or AI performance, but 82% severely underestimate the impact of packet loss and the general performance of their connectivity. This is what some refer to as the 'Application Performance Trap' – expecting a single, lightning-fast connection to solve all performance issues. But what happens if that connectivity pathway becomes congested, or worse, fails entirely?
“This is why 'redundant' connectivity is essential. The main principle of redundancy in this context is that there should always be at least two paths leading to a destination – if one fails, the other can be used. This can be achieved by using a carrier-neutral Internet Exchange or IX, which facilitates direct peer-to-peer connectivity between businesses and their cloud-based workloads, essentially bypassing the public Internet. While IXs in the US were traditionally vendor-locked to a single carrier or data centre, neutral IXs allow businesses to establish multiple connections with different providers – sometimes to serve a particular use-case, but often in the interests of redundancy. Our research has shown that more than 80% of IXs in the US are now data centre and carrier neutral, presenting a perfect opportunity for businesses to not only back up their data, but also back up their connectivity this World Backup Day.”
To read more about World Backup Day, visit its official website by clicking here.
For more from Pure Storage, click here.
For more from DE-CIX, click here.
Simon Rowley - 31 March 2025