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Data privacy day: Expert data privacy trends and predictions for 2021
Thursday January 28 marks Data Privacy Day, an international
effort to empower individuals and encourage businesses to respect privacy,
safeguard data and enable trust. With
2021 set to present us with new challenges and ways of
working, businesses need to prioritise data privacy now more than ever, resulting in arguably
the most significant Data Privacy Day on record.
On the back of 2018, which saw the implementation the ‘General Data
Protection Regulation’ (GDPR) act, data privacy was at the top of the corporate
and consumer priority lists, giving people more control over their personal
data. However, looking back at the last 12 months, it is evident that data
privacy is no longer taken quite as seriously.
The pandemic and the ‘new normal’ appears to have changed public attitudes on data privacy, which once called for ‘more privacy’. With widely accepted systems such as ‘Track and Trace’ it has become more culturally acceptable for people to willingly share their data. For example, Statista has reported that the NHS contact tracing app has been downloaded nearly 21 million times (20.9m) in the UK.
The same shift in data privacy attitude can be said for businesses and monitoring
employee behaviours. Since the pandemic, businesses are faced with the majority
of their staff working remotely and, whilst it was once a questionable practice
between privacy and corporate necessity, many are now considering ways to keep
an eye on productivity, whether employees like it or not.
Pedro Martins, Co-Founder & Technical Director of London’s leading IT support experts Totality Services, comments: “As we all know, security breached can be catastrophic to businesses and with the majority of employees now working remotely, we’ve seen a rise in malice attacks across devices.
“Business leaders need to understand the importance and actions to keep
their data secure. The key is ensuring the organisation's workforce are
educated and understand the measure that must be taken to keep key information
secure.”
“Ahead of Data Privacy Day, we’ve outlined our top predictions for the
year and the actions we expect businesses to take to keep their key data as
secure as possible.”
As businesses consider how to approach data privacy amidst the ‘new normal’ of 2021, Pedro Martins shares some projected trends and predictions for the year ahead.
MORE STRINGENT VETTING ON COLLABORATION APPLICATIONS
Whilst communication platforms inheritably started as direct Instant
Messaging applications, they have, for the most part, been developed into
collaboration platforms, used to share important company data both internally
and more importantly, externally. This will drive businesses towards more
policy-driven and tightened controls, to protect themselves and their data from
being shared with the outside world.
We're currently seeing this with all collaboration platforms, which are
able to share data and files outside of trusted networks. This in turn will
lead to businesses running more stringent privacy vetting on all collaborative
applications.
MORE PROMINENT DATA PROTECTION GUIDELINES WITHIN ORGANISATIONS
Every employee should be vigilant when it comes to Data Privacy,
unfortunately, humans tend to fall back into old habits, so whilst GDPR went a
long way to emphasise the importance and need for Data Protection, it should be
an on-going activity as opposed to a one-off. This in turn helps employees place
value and importance on much needed Data Privacy and Data Protection.
There are accreditations and certifications such as ISO27001 and Cyber
Essentials which are set out for businesses to follow and commit to. This helps
emphasise the importance of employees understanding both Data Privacy and Data
Protection in the workplace. With the majority of organisations currently
operating a 'work from home' model, it’s imperative to ensure organisations are
adhering to these standards on how to manage information security.
A RISE IN EMPLOYYEE MONITORING
On the whole, we expect to see a slight increase in monitoring employees
whilst businesses are working remotely, more noticeably for ones that have not
incorporated a remote working policy before the COVID-19 pandemic. Remote
working has taken a shift for obvious reasons and will force businesses to
adopt important privacy policies during the pandemic. It will be an important
step in the direction of a Digital Transformation.
MORE SECURE TECHNOLOGY WILL BE INSTALLED
We expect to see some minor tweaks to existing laws and regulations over
the coming year; however, the emphasis is going to focus more around the
technology itself as that helps determine how secure company’s data is. There
is of course always room for human error and malice behaviour, having the right
technology platforms will aid businesses in the prevention, resolution and
transparency of potential breaches. In essence, it’s more around the platforms
and systems in this case, such as email secure filtering, secure DNS, data
encryption, secure email sending and dark web monitoring.
REVISED REMOTE WORKING POLICIES TO ALLOW FOR LONG TERM REMOTE SET-UPS
Businesses will utilise this time to re-visit their Remote Working
Policies. In most cases, no policy was designed for prolonged Remote Working in
mind. We also expect organisations to factor in standard security,
information and data confidentially for home workers. The systems and security
platforms used day to day are key but as is the hardware being used in the home
environment, which in most cases is not fit for business use.
EMPLOYEE DATA PRIVACY EDUCATION
We expect to see businesses focus their attention on educating their workforce on the importance and value of Data Privacy. Employees must understand what measures to take in an unlikely security breach, such as reporting incidents and the relevant processes to follow.
Beatrice - 28 January 2021