Data

Poor data quality the top obstacle to AI success, report says

The Ataccama Data Trust Report 2025 has identified poor data quality as a critical obstacle to AI adoption. The report states that despite AI's transformative potential, its success depends on trusted, reliable data. A lofty 68% of Chief Data Officers (CDOs) cite data quality as their top challenge, with only 33% of organisations making meaningful progress in AI adoption. Conducted by Hanover Research with insights from 300 senior data leaders, the report underscores the urgency of addressing systemic issues like fragmented systems and governance gaps. Without resolution, businesses risk stalled innovation, wasted resources, and diminished returns on AI investments. Other key findings • 41% of organisations struggle to maintain consistent data quality, directly hindering AI outcomes.• Knowledge gaps around data trust and governance slow progress; education is critical to closing these gaps.• Trusted data drives AI success: High-quality data accelerates decision-making, enhances customer experiences, and delivers competitive advantages. Policy implications As the UK accelerates its AI strategy with the newly unveiled AI Opportunities Action Plan, the report highlights a foundational gap organisations must address: data trust. When data is accurate, reliable, and trustworthy, users can be confident in making informed decisions that drive improved outcomes and reduce risk. • National standards for data quality: The report emphasises the need for unified benchmarks to guide businesses in building AI-ready ecosystems. Creating a National Data Library is a core goal within the UK plan for homegrown AI and regulatory principles - safety, transparency, and fairness - could be operationalised through national data governance benchmarks. These standards would ensure clear compliance guidelines while supporting the UK’s pro-innovation regulatory goals.• Infrastructure modernisation: Legacy systems remain a bottleneck to AI scalability, unable to handle real-time, high-volume data demands. With the commitment to sufficient, secure, and sustainable infrastructure, the UK’s investment in supercomputing and AI growth zones enables continuous data quality monitoring and governance. These advancements create scalable, efficient systems tailored to advanced AI technologies.• Data trust in AI regulation: Embedding governance and automated validation practices into data workflows is crucial for compliance, reliability, and long-term growth. Aligning the UK’s ethical AI initiatives with data trust requirements would ensure AI systems both operate reliably and adhere to safety and transparency principles. “The report makes one thing clear: enterprise AI initiatives rely on a foundation of trusted data,” says Jay Limburn, Chief Product Officer at Ataccama. “Without addressing systemic data quality challenges, organisations risk stalling progress. The UK’s approach to AI regulation shows how aligning data trust principles with national standards and infrastructure modernisation can deliver tangible results.” Data trust as the foundation of global AI leadership The UK’s regulatory progress presents an opportunity to lead in AI innovation. However, even the most ambitious policies risk falling short without prioritising data trust. The Ataccama Data Trust Report 2025 offers a roadmap to embed data trust into the UK’s AI agenda, ensuring ethical, effective initiatives that drive measurable outcomes, including increased AI adoption, enhanced compliance, and competitive advantages. To download the report in full, click here.

Tech leaders gather to discuss AI Opportunities Action Plan

Technology industry leaders gathered in London this week to discuss the government’s AI Opportunities Action Plan, launched by Prime Minister, Keir Starmer, earlier this week. The meeting, which took place on Wednesday at The Savoy Hotel in central London, saw digital experts discuss the implementation and practicalities of adopting the much-hyped initiative, which is backed by a £14bn investment and set to create over 13,000 jobs. Key attendees included Feryal Clark MP, Minister for AI and Digital Government, who summarised the government’s AI roadmap, and Steven George-Hilley, Founder of Centropy PR. Speaking at the event, John Lucey, VP EMEA North for Cellebrite, commented, “We’ve seen the importance of AI and digital policy this week with the launch of the AI Opportunities Actions Plan poised to position the UK as a global AI leader. Data will play a central role in Britain’s AI future, requiring comprehensive data management systems and data privacy protocols to ensure that AI is trained on trustworthy data and that data inputs don’t breach privacy laws. “In key sectors such as policing and defence, for example, organisations need to be able to trust AI systems to deliver accurate results in a safe manner, maintaining client confidentiality while automating manual processes to drive efficiencies. For AI to be truly successful, it will require investment in data practices and training.” Meanwhile, cyber expert, Andy Ward, SVP International for Absolute Security, stated, “As the UK positions itself as a global AI leader, it’s important that a security-first approach is taken to AI innovation and development to mitigate cyber risks. AI-powered threats are growing increasingly sophisticated, targeting sensitive data from public sector bodies and high-profile individuals, right the way down to small businesses. “Recognising these threats and building cyber resilience frameworks to protect critical IT systems can help organisations to remain operational in the face of threats, allowing them to push forward with innovative AI solutions while limiting potential risks.” Ben Green, Chief Revenue Officer at adCAPTCHA, observed, “The evolution and widespread adoption of AI is showing no signs of slowing down, requiring collaboration between the public sector and industry to shape the UK’s AI future. There’s no question of the benefits that AI can bring, but we must also be mindful of the risks, with trends such as AI-enabled bot attacks continuing to threaten businesses and drain marketing revenues through manipulating ad auctions. “Understanding the threats that AI could pose, as well as where it can be a vital solution, is crucial to the UK’s ambitious AI leadership.”

Industry reacts to AI Opportunities Action Plan

Following yesterday's news about the Government unveiling a new AI Opportunities Action Plan, the industry has naturally been swift to react. Here's a round-up of observations from across the sector: • Mark Yeeles, Vice President, Secure Power division, Schneider Electric UK & Ireland, says, “The UK has long held a rich history of technology leadership and innovation, and the recommendations within the Government's new AI Opportunities Action Plan present an ambitious but essential strategy to accelerate sustainable economic growth. In many respects, it is a crucial first step towards a more digitally driven future, enabled by AI. “I, for one, am delighted to see further recognition of data centres as Critical National Infrastructure, and of their pivotal role in providing the secure, sustainable, and resilient infrastructure foundations that are essential to the countries AI success. “Indeed, the proposed development of AI Growth Zones (AIGZs) presents a logical and effective way to fast-track new AI infrastructure, and to co-develop it with distributed energy resources - addressing the many power challenges that have historically hindered national developments. “What’s critical is that security, sustainability and efficiency remain at the forefront of these developments, and that we continue to create strategies to decouple AI and data centre growth from power consumption, while reducing the technologies demand on the grid. “Additionally, to meet and exceed our ambitions around AI leadership, it’s essential we tackle the skills gaps across several key areas connected to AI, including data centres and digital infrastructure, renewable power, sustainability, and engineering. “We at Schneider Electric are therefore not only glad to see the Government taking proactive steps to address the skills shortage at an industry-level by setting targets to train tens of thousands of AI professionals by 2030, but to see its plans to expand education pathways into AI and to teach higher-education students’ a host of industry-relevant skills. “Further, addressing the diversity issue at root and branch is vital to the future of the UK’s technology industry, and it’s excellent to see the acknowledgment of this within the plan.” • Dame Dawn Childs, CEO of Pure DC, comments, “Pure DC welcomes the UK Government's AI Opportunities Action Plan, which underscores the nation's commitment to advancing artificial intelligence. The establishment of AI Growth Zones, such as the one in Culham, Oxfordshire, is a significant step toward accelerating the development of essential infrastructure. “As a leading data centre provider, Pure DC recognises the importance of translating ambitious plans into tangible outcomes. The successful application and delivery of infrastructure depend on close collaboration between government, industry, and local communities. By aligning these efforts, we can create data centres that not only meet the evolving growth in capacity sought by technology firms, but also respect and actively benefit the communities they serve. “We are particularly encouraged by the plan's focus on creating jobs and fostering innovation in de-industrialised areas. This aligns with our commitment to engaging with local stakeholders to drive economic development and ensure our projects deliver long-term value for communities. “By working together, we can ensure that the UK remains at the forefront of AI and technology, creating a thriving environment for innovation and investment.” • Robin Ferris, AI Lead at digital infrastructure provider, Pulsant, observes, "It takes a long time to plan and build the digital infrastructure that supports AI technology, so the announcement of dedicated AI Growth Zones is fantastic news. But for this to really work, the plan needs to think about the different needs of AI. Training large language models (LLMs) can be more flexible with where it happens, but AI inference – the bit where we actually see AI’s real value – works better when it’s closer to major economic hubs. "Organisations have been working hard to create real-world AI applications, and we are at an inflection point where they are now coming into production, but only if the right infrastructure is available – and fast. The need is now, and while the UK has one of the most advanced digital infrastructures in the world, it has to keep pace with businesses' growing needs. That’s why including brownfield sites would be a smart move. Not only can it be more efficient, but it’s also a greener, more sustainable choice. "Having a spread-out, diverse digital infrastructure across the UK is key to making AI accessible to everyone – not just businesses in specific regions. That way, we can create an environment where innovation thrives everywhere and ideas turn into real-world impact faster." • Tom Whittaker, Director at UK law firm, Burges Salmon, says, “The AI sector will be looking forward to the Spring 2025 Spending Review and the further publications listed in the plan to see what the plan looks like in practice. The plan reflects the public sector's cautious optimism about AI.  “In fact, Government is doing more for the AI sector than what's set out in the AI Opportunities Action Plan. For example, the plan does not refer to the Government's push for public sector organisations to publish on a register where they are developing or using AI. That register shows that there is a wide range of potential uses of AI across the public sector. We can see from research and public registers of AI development and use that there is a great deal of enthusiasm across the public sector to use AI to improve public services.” • Rupert Bedell, CEO at Fasthosts, comments, “Data centres are the engines that will drive the AI Opportunities Action Plan into reality, but their development comes with significant environmental consequences. Managing their energy demands will define whether this AI plan will be a sustainable path forward. “The proposed AI Energy Council must lead in establishing robust standards for energy efficiency and renewable energy use in new data centres. Equally, upgrading existing facilities with advanced technologies and modular designs will be essential to reducing their environmental impact. Relying solely on carbon offsets will not be enough, as true sustainability requires meaningful changes to how data centres are built and maintained throughout their lifecycle. “For AI to truly benefit our society, we must address its environmental footprint head-on. Data centres have a unique opportunity to set the benchmark for how innovation and environmental responsibility can coexist.”

PM unveils AI Opportunities Action Plan

The Prime Minister has unveiled the Government’s AI Opportunities Action Plan, committing £14 billion in investment into ‘game-changing’ artificial intelligence and creating 13,250 jobs. The IMF estimates that AI could increase productivity across the UK by as much as 1.5 percentage points each year, if the technology is fully embraced. These gains may be worth an average of £47 billion to the UK economy every year for over a decade. As part of the plan, the government is creating new AI Growth Zones to fast-track the building of AI infrastructure, starting in Culham and Oxfordshire. These zones will speed up planning permission and generate energy connections needed to power AI. Prime Minister Keir Starmer says, “Artificial Intelligence will drive incredible change in our country. From teachers personalising lessons, to supporting small businesses with their record-keeping, to speeding up planning applications, it has the potential to transform the lives of working people. “But the AI industry needs a government that is on their side; one that won’t sit back and let opportunities slip through its fingers. And in a world of fierce competition, we cannot stand by. We must move fast and take action to win the global race.” The AI Opportunities Action Plan takes forward the 50 recommendations set out by AI expert Matt Clifford, providing the full support of the government. The plan re-enforces the UK commitment to become a global leader in AI, learning from the US and EU’s approach to lead innovation and deliver long-term stability for businesses. Sachin Agrawal, UK Managing Director for Zoho, comments, “Artificial Intelligence is already having a transformative impact on people and businesses, driving efficiencies across areas such as data analysis, fraud detection and forecasting which make a significant difference to people’s lives. The commitment to investment and support in the AI Opportunities Action Plan is hugely encouraging, demonstrating the UK’s ambition as a global AI leader and instilling confidence in businesses to turbocharge innovation. “As part of this innovation push, it is important for the UK to understand how AI regulation and data privacy continue to challenge businesses developing and implementing AI systems. In 2024, multi-agent AI emerged as a significant trend by enabling the collaboration between specialised agents to handle complex workflows in enterprise businesses where structured information and datasets are critical for context. No comprehensive frameworks have been enacted yet in the UK, although renewed commitments such as this and continued efforts indicate the growing recognition of responsible AI governance. According to our Digital Health Study, 78% of businesses have already used AI or are planning to invest heavily in the technology. “As businesses take the next steps of AI adoption, fuelled by this landmark policy, they should be guided by the government, regulators and educators under AI frameworks that promote the safe and ethical development and usage of AI systems.” The Prime Minster highlighted the transformative role that AI can play in driving public sector efficiency, saving time on admin that can be reassigned to improving public services. Speeding up planning consultations to get Britain building, faster and more accurate medical diagnoses, reducing admin for teachers, and AI analysis of camera footage to improve roads were among the examples given by the Prime Minister on the benefits the plans will provide working people. As part of the plan, the government is setting up a new team to build the UK’s sovereign capabilities and seize AI opportunities, as well as creating a new National Data Library to securely unlock the value of public data and support AI development. Andy Ward, SVP International for Absolute Security, comments, “For the AI Opportunities Action Plan to truly deliver the transformative impact we all hope, it is vital that security is at the heart of these developments to ensure that AI systems that are being developed and deployed aren’t posing dangerous security risks. There’s no doubt that AI can bring a wealth of positives to our lives, but there’s a dark side to AI with cybercriminals manipulating it as part of attacks, infiltrating IT systems and increasing the sophistication and volume of attacks.” “While the intention of becoming a global AI leader is encouraging, it requires the government, NCSC and industry to ensure that AI rollouts consider the security risks posed and put in place safeguards to provide additional business protections. Our research found that over half of CISOs feel that their security team is unprepared for evolving AI-powered threats, and 44% have gone as far as banning their employees from using AI due to the security risks. “Cyber attacks have long been a case of when, not just if, and with AI positioned to increase the threat volume, taking a proactive approach to building cyber resilience has never been more important. Security teams not only need to identify and prevent attacks, they need the capability to recover when a breach does occur, shutting off compromised systems and restoring operations quickly and securely.”

Arctera named a Leader in Gartner Magic Quadrant

Arctera (Veritas Technologies), a data management expert and formerly part of Veritas, has been positioned as a Leader in the inaugural Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions (DCGA). The report’s publication comes shortly after Arctera announced it will put renewed focus on its Data Compliance InfoScale and Backup Exec businesses, following its split from Veritas. The new Gartner report covers a landscape that Arctera believes is marked by growing multichannel and AI-powered communications, which are subjecting organisations to greater regulatory scrutiny and steep penalties for violations. To mitigate data compliance risks in this evolving landscape, organisations from the most heavily regulated industries around the world rely on information governance, eDiscovery and surveillance products from Arctera. This includes more than 70% of the world’s top financial firms. Lawrence Wong, now Chief Executive Officer at Arctera, says, “The issue of data compliance is a board-level conversation, driven by the enormous growth in data, digital and off-channel communications and the rise of generative AI. The complexity of compliance challenges is increasing and so are the stakes. Arctera understands this well. We view Arctera’s (Veritas Technologies’) position in the Gartner Magic Quadrant for DCGA as a testament to the strength of our portfolio and proven expertise in helping organisations simplify compliance. “Our data compliance business has consistently been an industry leader. With the opportunity to put the spotlight even more on compliance within Arctera, we intend to extend our position and bring even greater value to our customers.” Tom Lounsbury, Director of Business Development at Bluesource, notes, “When our customers are evaluating compliance solutions, they want the confidence that comes from working with a specialist like Bluesource, deploying a solution from an industry leader like Arctera. When it comes to compliance, organisations want to trust that technology is at the forefront of innovation, using the most advanced tools to ensure that they meet even the strictest of regulatory standards.” Arctera Data Compliance offerings are available across all operational models, including on-premises, self-managed and SaaS. Visit arctera.io on 13 January 2025 to download a complimentary copy of the full Gartner Magic Quadrant for Digital Communications Governance and Archiving Solutions.

Synology enters enterprise market with ActiveProtect

Synology has announced the general availability of ActiveProtect - its new off-the-shelf product which integrates enterprise-scale data backup, recovery and management into one unified solution. Building from Synology's experience working with small to medium businesses, ActiveProtect is built on being fast, visible and available for businesses whether they’re scaling or existing large-scale enterprises, public sector organisations and education institutions. Designed to simplify complex data protection, ActiveProtect offers comprehensive platform support, advanced security and scalability. This is all included within a competitive, transparent pricing model, with businesses able to access full platform support and complete advanced protection features. “With our heritage in building products for time-poor, and often non-technical, small to medium businesses, ActiveProtect has been designed with simplicity and ease of use in mind,” says Chad Chiang, Managing Director for Synology UK. “With research showing that around 70% of businesses fail within three years of experiencing a cyber attack, ActiveProtect delivers advanced protection against cyber threats alongside real-time backup, with data accessible from any location and easily recoverable whenever the customer needs it.” The capabilities of the platform sit across backup, recovery and management. Cost-effective backup ActiveProtect has been designed to protect everything in a single platform from devices, to Software-as-a-Service programmes, file servers and virtual machines. It does this by using a high efficiency backup engine, complete with features such as optimised storage allocation, incremental backup and deduplication technology.   According to Gartner, cost remains a primary concern for CIOs, and as such within ActiveProtect’s storage allocation capability, the device allows the partitioning of storage into a performance tier and a capacity tier. The benefit of this approach is that it eliminates operational costs and reduces storage costs, all the while delivering enhanced data security. The solution is able to help enterprises achieve superior performance including a reduction of 99% in data transmission, up to seven times faster SaaS backup and over two times the capacity of backup copy. Recovery: A 3-2-1-1-0 strategy With the development of this product, Synology recognised the need to extend recovery assurance beyond the industry standard 3-2-1 rule. That is the rule that recommends having three copies of data, two different media and one off-site copy.   ActiveProtect’s recovery capabilities extend the 3-2-1 industry standard backup strategy to add a further one copy of data which is offline or immutable and ensure zero errors, giving the assurance to security teams that they can recover with confidence. Simplifying multi-site management ActiveProtect simplifies multi-site management with capabilities extending to 2,500 sites/backup servers and 150,000 devices and/or SaaS accounts, allowing for businesses to scale. With the ability to manage all components in the backup ecosystem in a single pane with the efficiency and ease that Synology’s traditional customer base of time-poor and non-technical small businesses need, large-scale organisations can scale with simplicity.   Fast, Visible, Available   One of the key features of ActiveProtect is its advanced security, with the product offering immutable backups, air-gap capabilities and regulatory compliance to help guard against cyber threats. With ActiveProtect, IT teams can be assured that when a back-up is taken, it’s always going to be accessible, however many years later, without the risk of any files being corrupted or inaccessible. This key feature also enables IT teams to conduct activities such as practice data restorations, a key exercise which allows IT teams to fully understand how to recover their data, should they ever need to, for example in the event of experiencing a cyber attack. This is particularly important for organisations in the current cyber threat environment. In April 2024, the Government released its annual Cyber Security Breaches Survey which showed that half of businesses (50%) and around a third of charities (32%) had experienced some form of cyber security breach or attack in the previous 12 months. Chad continues, “Against a backdrop of cyber threats that are rising in sophistication, scale and speed, preparedness is critical, but it does not need to be complex. The priority of this solution is to offer enterprise customers a trusted platform that is easy to set-up, use and manage. We’re excited to be entering this new market, bringing with us the learnings from our existing customer base, and look forward to playing a role in giving IT teams some peace of mind that they’ve invested in a simple security solution that just works”. An all-inclusive platform Combining backup, recovery and management in a single appliance, ActiveProtect eliminates the need for separate hardware and software, sizing, purchase and maintenance. It protects PCs, Macs, file and physical servers, virtual machines, databases, and Microsoft 365 services all through one, single intuitive interface. For enterprise customers, which may have multiple sites across geographies and locations, the ability to protect their data from one place is key. ActiveProtect’s scalable management supports users in viewing or monitoring up to 150,000 workloads or 2,500 sites, providing scalability, enterprise-grade data visibility and control. ActiveProtect is now available globally through Synology’s distributor and partner network.

Keepit secures funding to accelerate product innovation

Keepit, an independent, cloud-native data protection and backup provider, has announced a $50 million (£40.3m) funding round, led by existing investor One Peak, and EIFO, the Export and Investment Fund of Denmark. This funding round marks the company’s third equity investment in the past four years, bringing the total funds raised to approximately $90 million (£72.5m). Keepit states that this latest investment underscores the company's rapid growth and solidifies its position as a leader in SaaS data protection. The new investment will be directed towards expanding the company’s go-to-market efforts and fuelling continued product innovation. Keepit’s mission to provide a vendor-independent, dedicated infrastructure for SaaS data protection has resonated with a broad range of enterprise customers as its products already support 5 million users globally. With its latest funding, Keepit is poised to accelerate its global expansion strategy, prioritising key markets like the US, Europe, and other high-growth regions, while bolstering Keepit’s network of partners. Simultaneously, Keepit plans to intensify its focus on product innovation, advancing its cutting-edge, cloud native solutions to empower organisations in safeguarding their SaaS data effectively and reliably. This will include broader workload coverage and additional data management and intelligence capabilities for the enterprise. “Our commitment to innovation and solving our customers’ most pressing data protection challenges is what drives us forward,” says Morten Felsvang, Keepit Co-founder and CEO, and Frederik Schouboe, Keepit Co-founder and Chief Vision Officer. “This new funding will allow us to expand our reach and continue innovating the most advanced SaaS data protection solutions on the market. We’re thrilled to see such strong support from our investors, who understand our mission and share our vision for the future.” David Klein, Co-founder and Managing Partner at One Peak, comments, “We have been continually impressed by Keepit’s leadership and their unwavering ability to deliver on their vision. In a time when the need for secure, independent SaaS data protection is more critical than ever, Keepit stands out as a leader with its innovative platform. We are thrilled to continue supporting the Keepit team in this exciting next chapter of their growth journey.” Jacob Bratting Pedersen, Managing Director, Partner & Head of Tech & Industry at EIFO, adds, “Keepit’s focus on cloud-native, vendor-independent data protection is what sets them apart. This investment is not just a financial decision for us - it’s about supporting a company that is revolutionising the way organisations think about data security. We believe in their long-term vision and look forward to contributing to their continued success.” For more from Keepit, click here.

Research forecasts AI’s impact on energy consumption

Schneider Electric, an expert in the digital transformation of energy management and automation, has released two reports from its Sustainability Research Institute (SRI). These reports fill key knowledge gaps regarding AI’s impact on sustainability, particularly in energy use. The first research, Artificial Intelligence and Electricity: A System Dynamics Approach, examines four possible scenarios for AI's electricity consumption over the next decade. Considering the growing concern around AI’s energy consumption, Rémi Paccou, Director of Schneider Electric’s Sustainability Research Institute, and Prof. Fons Wijnhoven, Associate Professor at the University of Twente (Netherlands), have built a system dynamics model that forecasts diverse scenarios for AI electricity demand, highlighting the path forward for sustainable AI development strategies and policies to mitigate environmental impacts. The authors construct four scenarios of AI development and their associated impacts on electricity consumption. These scenarios, which are not predictions but rather tools to understand the complex factors shaping our future, span a range of possibilities: from Sustainable AI development to Limits to Growth, including more radical scenarios such as Abundance Without Boundaries and even the possibility of Energy Crises caused by AI. Alongside these forecasts and analysis, the report also contains recommendations for policymakers and decision-makers, contributing to a thoughtful and responsible approach to development, aiming for a path that balances progress with sustainability. The second report, AI-Powered HVAC in Educational Buildings: A Net Digital Impact Use Case, also by Rémi Paccou and Gauthier Roussilhe, Research Fellow and Doctoral Student at RMIT, demonstrates how AI-powered heating, ventilation, and air-conditioning (HVAC) systems can enhance energy efficiency and environmental conservation in buildings. HVAC systems account for 35-65% of total building energy consumption. The study examined over 87 educational properties in Stockholm, Sweden, over an extended period under real-world conditions. Between 2019 and 2023, the study observed a total carbon emission reduction of 65tCO2e/y, roughly 60 times the actual embodied carbon footprint of the AI system deployed. The research reveals opportunities for even greater carbon reductions in environments with more demanding heating, cooling, or air conditioning requirements. A comparative analysis between Stockholm and Boston showed that implementing the same solution in Boston could yield carbon emission savings seven times higher than in Stockholm. The publishing of these reports coincides with the IEA's Global Conference on Energy & AI, where Schneider Electric was in attendance. This conference gathers experts from the energy and tech sectors, government, civil society, and academia to discuss the potential impacts of AI on global energy systems and the opportunities for leveraging AI for energy and climate goals. Schneider Electric’s CEO, Olivier Blum, and Executive Vice President of its Data Centres & Networks Business, Pankaj Sharma, participated in a high-level roundtable discussion. Vincent Petit, Climate and Energy Transition Research SVP at Schneider Electric, notes, “The release of our reports comes at a crucial time, as the IEA conference highlights the transformative power of AI in the energy sector. As a company and as researchers, we are committed to keep shaping the future of energy and climate solutions.” For more from Schneider Electric, click here.

Zimperium predicts data privacy emphasis in 2025

Nico Chiaraviglio, Chief Scientist and Krishna Vishnubhotla, VP Product Strategy & Threat Intelligence at Zimperium, is predicting data privacy emphasis, more evasive phishing attacks and a rise of sideloading for 2025: Each year around this time, security leaders cast their predictions on how the industry will change in the new year. What new threats will arise? How will organisations shift their security priorities? Which cybercriminal tactics will increase and which will decrease? At Zimperium, our mission is to secure the mobile attack surface and to empower security teams to effectively manage and mitigate mobile threats. In light of the research data we’ve compiled across millions of mobile devices and mobile apps over this past year, we’ve sat down to think about what new mobile security trends and threats you can expect to see in 2025. Prediction 1: Mobile Security Platforms Will Increasingly Address Data Privacy Concerns, Not Just Security Mobile security plays a crucial role in addressing the needs of data privacy. However, we often see mobile security with the lens of threat defence and application security. But regulatory compliance is a key piece of the mobile security function and we predict that in 2025, we will see mobile security prioritising data privacy needs by implementing robust privacy-preserving technologies. According to Zimperium’s 2024 Global Mobile Threat Report, 82% of organisations allow bringing your own device (BYOD) to work. And a recent survey from Tableau found that 63% of Internet users believe most companies aren’t transparent about how their data is used, with 48% having stopped shopping with a company because of privacy concerns. We will likely see more regulatory compliance baked into mobile security solutions, particularly around data handling and encryption standards. We are already seeing regulatory shifts in the financial sector, holding app developers accountable for any harm towards their end users due to external attacks. Businesses are recognising that regulatory compliance features are a necessary piece of the mobile security stack, and they are seeking mobile security platforms that address both privacy and security needs. Prediction 2: Social Engineering Attacks Will Keep Becoming More Sophisticated and Evasive, Traditional Phishing Defenses Fall Short Social engineering has evolved considerably over the past year. In 2025, we predict that 'mishing' (mobile phishing) attacks will become so sophisticated and evasive that traditional tooling won’t be able to detect it. We will see the rise of AI-driven mobile malware capable of mimicking user behaviour, making it far harder to detect using traditional methods. Verizon’s 2024 Mobile Security Index revealed that AI technologies are expected to intensify the mobile threat landscape, with 77% of respondents anticipating AI-assisted attacks, such as deep fakes and SMS phishing. A notable example was identified by Zimperium’s zLabs researchers on an Android-targeted SMS stealer campaign, which to date, researchers have found over 107,000 malware samples directly tied to the campaign. In separate research, the zLabs team found a new variant of the FakeCall malware, revealing new traits present in this variant, including the ability to capture information displayed on a screen using the Android Accessibility Service. Similar to the above, we will continue to see the development of 'stealth mobile devices', or devices specifically designed to circumvent typical security measures.. This highlights a strategic evolution in mobile security – evasive cyberattacks are now the new normal as cybercriminals are becoming more sophisticated in their mobile phishing attacks. Prediction 3: Non-Traditional Entry Points Will Escalate Enterprise Mobile Risk Threat actors will increasingly exploit iOS shortcuts, configuration profiles, and sideloaded applications to breach enterprise security. Recent research unveiled the dangers of sideloading applications, the practice of installing mobile apps on a device that are not from the official app stores. According to Zimperium’s 2024 Global Mobile Threat Report, financial services organisations saw 68% of its mobile threats attributed to sideloaded apps. In fact, zLabs researchers found that mobile users who engage in sideloading are 200% more likely to have malware running on their devices than those who do not. Riskware and trojans, applications that disguise themselves as legitimate apps, are the most common malware families found. APAC outpaced all regions in sideloading risk with 43% of Android devices sideloading apps. To protect against the risk that comes from sideloaded apps, enterprises must effectively protect their mobile endpoints by adopting a multi-layered security strategy including mobile threat defence and mobile app vetting. The prominence of trojans are highlighted in the report with the findings indicating that threats from sideloaded apps are primarily driven by riskware and trojans, which account for a staggering 80% of the malware observed. Additionally, Zimperium’s threat data shows that approximately one in four Android devices face this issue. While sideloading is much more prevalent on Android, the recent Digital Markets Act (DMA) is expected to increase its prevalence on iOS. Cybercriminals are constantly scouring for ways to break in and compromise corporate networks. In 2025, they will ramp up efforts on targeting non-traditional entry points. Prediction 4: Surge in Mobile-Specific Ransomware Mobile-specific ransomware is a rapidly evolving threat that should be top of mind for every CISO. Zimperium’s Mobile Banking Heist Report provides early evidence of this shift: in 2023, 29 malware families targeted 1,800 mobile banking apps with several showing early-stage ransomware capabilities. These tactics are tailored for mobile, signalling a move beyond data theft toward extortion and ransomware schemes designed specifically for mobile platforms. This trend is part of a larger increase in ransomware and extortion attacks across digital channels. According to the 2023 Verizon Data Breach Investigations Report (DBIR), ransomware or extortion was involved in nearly one-third of breaches, indicating a shift among traditional ransomware actors toward new methods, including mobile-focused extortion. This shift is further confirmed by the Thales 2024 Data Threat Report, which notes that ransomware and malware remain some of the fastest-growing threats, with 41% of enterprises facing malware-related breaches this year alone. With ransomware attacks growing by 21% in 2024, attackers are increasingly exploiting mobile platforms due to their unique vulnerabilities and often weaker security postures. For CISOs, this signals an urgent need to prioritise advanced app-level security, phishing defences, and proactive monitoring in mobile environments, as the connectivity and sensitive data handled by mobile devices make them prime targets for the next wave of ransomware. Zimperium’s zLabs research team is on a mission to identify emerging threats to mobile security, exposing malware groups and their variants before they have a chance to wreak havoc on businesses' mobile ecosystem. Our team will remain on the pulse of these developments, keeping a close eye on how these predictions play out in the new year.

Kao Data launches fund to support community projects

Kao Data, a specialist developer and operator of data centres, engineered for AI, has announced the launch of the Kao SEED Fund in Stockport. This initiative, aimed at fostering community growth and development, coincides with the ongoing construction of Kao Data’s new industrial scale data centre in Reddish. The Kao SEED Fund, which stands for Social Enterprise and Environment Development Fund, officially launched on 21 November, in celebration of the UK’s Social Enterprise Day. The Kao SEED Fund will provide small grants to a range of community groups, not-for-profit organisations and grassroots projects across Stockport. Packages of financial support, ranging from £500 to £2,500, will be available for pilot programmes or to boost existing community initiatives. Working in partnership with Stockport's forward-thinking charity infrastructure organisation, Sector 3, Kao Data launched the fund at Sector 3’s Social Enterprise Day celebration in the town. Sector 3 will also be coordinating the application process on behalf of Kao Data and supporting successful projects by administering the funding and coordinating mentoring support. “At Kao Data, our commitment to being a good corporate citizen is woven deep into our DNA”, says David Bloom, Founder and Chairman of Kao Data. “The launch of the Kao SEED Fund in Stockport underscores our dedication to fostering sustainability, positive community action, and development projects that will support the local neighbourhood around what will be our newest data centre. “As the founder of Kao Data, a serial entrepreneur, a community volunteer myself for over 25 years, and someone who takes great pride in ensuring we fulfil and surpass our corporate social responsibility mandate as a business, I’m excited to see what type of projects the Kao SEED Fund will help make possible.” Jo McGrath, CEO at Sector 3, comments, "It’s inspiring to work alongside a partner like Kao Data which is committed to collaboration, sustainability and genuine community development. Its fund will help further empower Stockport’s already active community to bring forward even more innovative, entrepreneurial ideas that champion a cleaner, greener future.” Earlier this year, Kao Data sponsored Sector 3’s volunteer awards ceremony, Stockport Rocks, and the event inspired Kao Data’s Marketing Manager, Lizzy McDowell, to think about more ways in which the company could continue to support the surrounding community. Lizzy explains, “I was truly inspired by all of the nominees at the Stockport Rocks awards, which planted a seed in how we could support various good causes across the town. Being from the North West, I am well aware of significant funding challenges these initiatives face, especially for smaller amounts. This is why I am proud that Kao Data can provide access to small, flexible grants to empower and enable these projects.” Cllr Frankie Singleton, Cabinet Member for Communities, Culture and Sport at Stockport Council, adds, “It’s great to see Kao Data’s commitment to Stockport extends beyond infrastructure, reaching into the heart of our communities through initiatives like the Kao SEED Fund. This fund will provide valuable support to local groups working to make a positive impact in Stockport. This aligns perfectly with our One Stockport, One Future vision to create a thriving, inclusive borough where everyone can succeed.” Submissions for the Kao SEED Fund will open from 21 November and will close on 12 February 2025. Applications will then be considered by a select panel of judges and applicants will be notified before 31 March. For more details and to apply for the fund, click here. For more from Kao Data, click here.